Calendrz.com is a solution in the calendar syncing space, enabling a clear visibility across a user’s schedule across all the user calendars.
Their user acquisition relied at the time on a mix of Facebook and LinkedIn advertising campaigns, email list sponsorships, SEO and organic word of mouth, with a cost per acquiring customer (CAC) hovering around $30 for the online advertising channels. This is the cost we focused on when working together on onboarding them on Boostrz.
The decision was to implement Boostrz with a view to reward top 3 users who share the solution and generated conversions, on a weekly cadence. The top 3 sharers will receive Amazon vouchers valued at $20, $10 and $5 respectively, bringing the weekly cost to $35.
Their solution consists of 2 digital properties: calendrz.com , which is their main website, and app.calendrz.com which is their logged-in user experience, where the user can set up their calendars and settings etc. As such we created a setup for them with a base URL “calendrz.com”, this ensured the solution will work for both of these digital properties. Since the user has to be logged on to access app.calendrz.com we set up the conversion URL to be “app.calendrz.com” — this means a visitor landing on app.calendrz.com is considered a conversion.
Based on the above we generated the script and embedded it into their CMS and Boostrz was up and running!
Boostrz can read user details from the page it runs on so we configured it so for logged on users we retrieve the details from the fields displaying the user’s first name, last name and email, using CSS ID selectors.
