Boostrz Inc (referred to hereon as “Boostrz” or “we”, “us”, “our”) is a technology company that enables our clients to reach consumers with greater efficiency and more relevant messages across various digital channels, including online, mobile, and email.
This privacy statement (“Policy”) explains what kinds of information we collect and how Boostrz strives to collect, use and disclose information in a manner consistent with the laws of the countries in which we do business. This Policy applies to our data platform (“Platform”) and our associated services (“Service(s)”) as well as our websites located at https://boostrz.io and https://app.boostrz.io (our “Websites”). We are a data processing company and do not sell data.
Boostrz collects Personally Identifiable Information (“PII”) from its Websites when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, postal address, telephone number, or email address. For example, you may choose to send PII about yourself in an email, or by completing a form on the Websites. Boostrz uses this information only to contact you to respond to your inquiry.
Boostrz also collects Non-Personally Identifiable Information (“Non-PII”) from visitors to the Websites. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system. We reserve the right to aggregate information collected from visitors to the Websites for any reasonable purpose, including publishing aggregate statistics about our Clients’ and/or Websites’ visitors, counting and better understanding our site visitors and protecting our Websites from security issues or fraud.
Boostrz and our partners use cookies or similar technologies to analyze trends, administer the Websites, and track users’ movements around the Websites. You may also be able to control the use of cookies at the individual browser level.
Our third party partners may use cookies or similar technologies on the Websites in order to provide you advertising based upon your browsing activities on this and other websites. This practice is sometimes called interest-based-advertising. Some of these third-parties enable us to advertise our products and services using information collected via the Websites and/or to conduct analytics and remarketing based upon your visits to the Websites. These cookies often involve the placement of a pseudonymous UID onto your browser which may be deemed a sale of information in certain jurisdictions, and may require your consent in other jurisdictions under applicable law. Where required, we will provide a notice and provide the ability to opt-out of such sales and/or obtain your consent for the placement of cookies. If you wish to learn more about interest-based advertising and understand the choices available to you, please visit https://aboutads.info/.
The Boostrz Websites may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from Boostrz policies. While the company endeavors to associate only with reputable entities, Boostrz cannot guarantee the privacy practices of other websites will reflect ours; we encourage you to check the privacy policies of all websites that you visit.
Boostrz is a relationship marketing Platform which enables our Clients to run referral programs on a single platform. The Platform and Services help Clients manage their relationship with affiliates, partners, influencers and advocates to enable Client to more effectively market their products and services.
When you register for our Services as either a Client we require an email address that may be used for communications. Email messages may contain code that helps our systems collect certain Non-PII and use cookies and web beacons in connection with the Platform and Services in order to track your usage of these emails. We reserve the right to send you email regarding service announcements, administrative messages, and privacy policy and terms of use changes.
The data stored on our Platforms is used solely on behalf of each Client and we do not generally intermingle data across Clients unless directed to do so by Clients. Some Clients may choose to leverage both the Boostrz Platform in conjunction with our other Platforms and Services.
Due to technical differences across the channels, Boostrz uses different approaches tailored specifically to each channel to provide our Connectivity Services. The common basis of these services is an ID that Boostrz assigns to an individual. The ID may be used in a personally identifiable state or in a manner that is not used to identify the individual, depending on the channel and the use.
Boostrz collects certain types of information in connection with our services. This includes personal data such as name, email address, and phone number if permitted by our partners and Clients through policy notices they have provided to consumers. We also collect other data such as IP address, mobile device ID, and browser and operating system type and version. In addition, we handle, process, and share this data with our marketing platform partners in the course of performing our services; however we do not retain or use this data for our own internal business purposes unless permitted by our Clients.
Boostrz integrations are based on Boostrz ID and a Boostrz cookie that together identify a browser. The cookie containing the ID is set when a visitor clicks on an invite email, visits the website of one of our Clients as a registered user, or when a visitor opens certain emails from a Client. Because Clients know the visitor, they enable Boostrz to recognize the visitor as well and set the Boostrz cookie containing the appropriate ID.
For example, our Clients may enable us to place or recognize a cookie on your computer or device, and may share personal data with us, such as your name, email address. Boostrz uses the personal data to link an ID and add context to the profile. We also may collect information such as the device’s IP address and browser or operating systems type and version. We use this information to recognize consumers and add context across different channels and platforms over time for the purposes of facilitating online advertising, analytics, attribution, fraud detection, and reporting purposes.
Boostrz cookies are set in the same domain as our Client’s top level domain name and expire from Boostrz system after 90 days unless they are renewed or refreshed. Unlike web “tracking” cookies, Boostrz cookies do not “track” users’ behavior across websites. Instead, Boostrz cookies are used to recognize an individual so that invites to the platform to and from the individual can be correctly tracked.
Boostrz may recognize an online or mobile user in two ways. First when our Clients share personal data with us, or second when they share other information with us that is not used to identify individuals. When they share personal data, we can recognize a consumer on an identifiable basis. However, to preserve user privacy, we create a unique Boostrz ID when we combine it with other anonymous data.
Boostrz values the preservation of consumer privacy, designing its systems and services to treat personal data and other information that is not used to identify individuals with utmost care. Boostrz chooses the appropriate ID, either personal data or de-identified, based on the services it has been asked to perform; it does not mingle the two in any way that compromises user protections or choice.
Upon request, and as required under applicable law, Boostrz will provide you with information about whether we hold any of your data. If you’d like to update, correct, delete, port or deactivate any data that you have provided to the company on the Websites or otherwise via our business operations, please send your request to support @ boostrz.io, and Boostrz will process your request. We will respond to your request to access within a reasonable timeframe – for data subjects located in the EU, that time frame will be 30 days and Boostrz will honor such requests as they pertain to personal data.
Boostrz wants to make sure you are informed of the privacy choices that are available to you. We require that our partners meet the same high standards we have. We contractually require that our match partners employ notice and choice mechanisms, and we work with other information service providers and our partners to assist them in following their respective industry standards. While we only process data as directed by our Clients with respect to the Platforms and Services, we believe the following information may be helpful.
Opt-out from Interest Based Advertising from third-party companies – Many of our partners that enable targeted advertising are members of one or more digital advertising industry self-regulatory programs. You may click below for the Network Advertising Initiative (“NAI”), Digital Advertising Alliance (“DAA”) and European Digital Advertising Alliance (“eDAA”) opt-out tools to learn more about targeted or interest-based advertising and to opt out of certain targeting programs.
Mobile Application Choices – Mobile operating systems (e.g., iOS and Android) offer opt-out choice mechanisms applicable to mobile applications and these choice mechanisms may be found via your mobile device settings. Generally when advertising companies are able to detect that a user of a device has opted out via their mobile operating system, such companies won’t use your data to target ads on mobile applications for that device.
Boostrz doesn’t generally engage in the types of behaviors that would subject us to ad targeting choice requirements via our Platforms or Services. However, our Clients may engage in such behaviors. As a result, we’ve configured our systems to recognize, manage and store signals from choice mechanisms in multiple channels so that our customers may take action (or refrain from taking action) in response to such signals.
The data we store on the Platforms and utilize as part of our Services is non-sensitive personal data and not subject to any sector specific data retention requirements. We retain data on the Platforms as directed by our Clients and strongly encourage our Clients to retain data only for as long as is reasonably necessary.
The data collected via our Websites and our internal business operations is retained for up to 13 months after our last interaction with a particular data subject unless such data is required to be held longer under applicable law.
Boostrz cookies are set within our Clients domain names expire after 90 days unless they are renewed or refreshed.
We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use as described above.
This Policy may be amended from time to time. When we do, we will also revise the “Last Updated” label above. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the information we collect.
Boostrz commits to resolve complaints about your privacy and our collection or use of your personal information. Persons who have inquiries or complaints regarding this privacy policy should contact us at support@boostrz.io with the word “Privacy Office” in the Subject Line.
